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February 1, 2012

What’s in a brand?

by dan rodriguez

Interesting report from AmLaw Daily on law firm brands.  (The NU Law promotor in me has to say, naturally,  the NU presence in these major law firms, noting especially Chicago-based firms like K & E, Sidley, and Baker in the top part of this list).

Branding is a peculiar, but important, element of the general promotional structure of institutional marketing.  And, of course, it is pertinent to law schools, as well as law firms.  At Northwestern, we are thinking hard about developing and nurturing our “brand,” a project that must be grounded always in substantive content, not relentless spinning.  But, at the end of the day, constituent groups care about the brand that our law school has established.

We always welcome input (including by readers of this blog!) about best to shape and further our NU Law brand.

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